Case study · IT + Marketing

Selenium KitchenOnline Bakery eCommerce Website & Digital Marketing

Selenium Kitchen bakes healthy products — jowar and ragi cookies, gluten-free breads and namkeen — for health-conscious customers.

seleniumkitchen.com
Selenium Kitchen — Online Bakery eCommerce Website & Digital Marketing (website by Re NuTech Solutions)
Client
Selenium Kitchen
Industry
Food & Beverage
Location
India
Engagement
IT + Marketing

Project summary

Selenium Kitchen is a healthy bakery brand selling millet cookies, gluten-free bread and namkeen online. Re NuTech Solutions built its 20+ page eCommerce frontend, wrote SEO and GEO content for products and categories, and planned festive campaigns such as Raksha Bandhan across Instagram and Facebook.

01 · The challenge

What Selenium Kitchen needed to solve

  • A complete online shopping journey across 20+ pages
  • Explaining the health benefits of each product
  • Ranking for healthy-snack searches in many cities
  • Festive sales peaks needing planned campaigns

02 · Our approach

How Re NuTech solved it

We built the full eCommerce frontend — product listing with price slider, product details, cart, checkout, order tracking, notifications, search and profile pages — and later redesigned the homepage in a premium dark-forest and gold editorial style.

Content work includes SEO blogs on jowar cookies, ragi cookies and gluten-free bread with Article and FAQ schema, plus category content with city variables for local relevance. For Raksha Bandhan we planned a three-phase Instagram plan and a three-tier Facebook funnel of awareness, sales and remarketing.

03 · What we delivered

Scope of work

01

20+ page frontend

Full shopping journey from browse to order tracking.

02

Homepage redesign

Premium editorial look.

03

SEO blogs

Health-led content with Article and FAQ schema.

04

City-wise category content

GEO variables for local search.

05

Festive campaigns

Raksha Bandhan Instagram and Facebook plan.

06

Off-page SEO

Supporting postings and backlinks.

Technology & tools

  • Bootstrap 5
  • HTML/CSS/JS
  • JSON-LD
  • Meta Ads
  • Instagram

04 · Delivery

Project phases

  1. 1

    Frontend

    20+ eCommerce pages.

  2. 2

    Content

    SEO blogs and category copy.

  3. 3

    Redesign

    Premium homepage.

  4. 4

    Campaigns

    Festive marketing funnels.

05 · Outcome

Results for Selenium Kitchen

01

A complete, consistent online shopping experience

02

Product benefits explained in search-friendly content

03

Local relevance across city searches

04

Structured festive campaigns from awareness to remarketing

FAQs

About the Selenium Kitchen project

What products does Selenium Kitchen sell?

Healthy bakery products such as jowar and ragi cookies, gluten-free bread and namkeen.

How were festive campaigns structured?

A three-phase Instagram plan and a Facebook funnel covering awareness, sales and remarketing.

More work

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