Case study · IT + Marketing

Monkey MarvelsCustomized Coffee Mug eCommerce Platform & Digital Marketing

Monkey Marvels is an online gifting store best known for customised and themed coffee mugs — motivational, friendship, pop-culture and festive collections such as Halloween — alongside IT accessories, baby care and toys, and party items.

Monkey Marvels
Monkey Marvels — Customized Coffee Mug eCommerce Platform & Digital Marketing (website by Re NuTech Solutions)
Client
Monkey Marvels
Industry
eCommerce
Location
India
Engagement
IT + Marketing

Project summary

Monkey Marvels sells personalised coffee mugs online. Re NuTech Solutions designed and developed a custom eCommerce platform where customers personalise mugs with names, photos and messages, pay online and track orders, and ran social media and paid campaigns to grow the gifting brand.

01 · The challenge

What Monkey Marvels needed to solve

  • Letting customers personalise products online
  • Capturing names, photos and messages with every order
  • Standing out from template-based gift stores
  • Seasonal gifting peaks needing marketing support

02 · Our approach

How Re NuTech solved it

We designed a playful, brand-led storefront and built a custom platform with a personalisation flow: customers choose a mug, add their text or upload a photo, preview it and check out. Every customisation is stored with the order for production.

Marketing focused on festival and gifting moments with product reels, Instagram content and targeted Meta campaigns driving traffic to best-selling designs.

03 · What we delivered

Scope of work

01

Custom storefront

Brand-led design for a gifting audience.

02

Personalisation flow

Text and photo upload with preview.

03

Order management

Customisation details stored for production.

04

Payments & coupons

Online payments and festival offers.

05

Social media

Product reels and gifting content.

06

Paid campaigns

Meta ads around gifting occasions.

Technology & tools

  • Laravel
  • MySQL
  • Payment gateway
  • Meta Ads
  • Instagram

04 · Delivery

Project phases

  1. 1

    Design

    Storefront and personalisation UX.

  2. 2

    Build

    Store, customiser and admin.

  3. 3

    Launch

    Catalogue and payments live.

  4. 4

    Grow

    Festival content and campaigns.

05 · Outcome

Results for Monkey Marvels

01

Customers personalise and order mugs fully online

02

Production-ready customisation details with every order

03

A distinctive brand instead of a template store

04

Campaigns aligned to gifting seasons

Read the full story on our blog →

FAQs

About the Monkey Marvels project

Can customers upload their own photo?

Yes. The personalisation flow accepts text and photo uploads with a preview before checkout.

Is there a detailed write-up of this project?

Yes — read the full story on our blog.

More work

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