Project summary
AurixAuto is a car-accessories eCommerce store built by Re NuTech Solutions on Laravel 11 for 360Mart Trading. We developed the store, admin panel, coupons and abandoned-cart recovery, and set up Meta Pixel with Conversions API, a Meta product catalogue and GA4 so the brand can run dynamic product ads profitably.
01 · The challenge
What AurixAuto needed to solve
- Large catalogue that needed fast browsing on mobile
- Lost revenue from abandoned carts
- Accurate ad attribution after iOS privacy changes
- Category and product pages needed to rank organically
02 · Our approach
How Re NuTech solved it
We built a custom Laravel 11 store with infinite-scroll category pages, a paginated admin panel, a flexible coupon engine and an abandoned-cart module that emails shoppers who leave before paying.
For marketing, we implemented Meta Pixel and the Conversions API with hashed customer data and event de-duplication, generated a live product catalogue feed for Meta Dynamic Product Ads, connected GA4 eCommerce events, and upgraded category, product and blog pages with SEO/AEO/GEO content, JSON-LD and a dynamic XML sitemap.
03 · What we delivered
Scope of work
Laravel 11 storefront
Fast category browsing with infinite scroll and filters.
Admin panel
Products, orders, customers and coupons with pagination.
Abandoned cart recovery
Automated reminder emails to recover lost sales.
Meta Pixel + CAPI
Server-side events with hashing and de-duplication.
Product catalogue feed
Live feed for Meta Dynamic Product Ads.
SEO / AEO / GEO
Schema, content and dynamic sitemap for every page type.
Technology & tools
- Laravel 11
- MySQL
- Meta Conversions API
- GA4
- JSON-LD
- Hostinger
04 · Delivery
Project phases
- 1
Store build
Catalogue, cart, checkout and admin.
- 2
Conversion features
Coupons and abandoned-cart recovery.
- 3
Tracking
Pixel, CAPI, catalogue feed and GA4.
- 4
Organic growth
SEO/AEO/GEO upgrades across the store.
05 · Outcome
Results for AurixAuto
A fast, mobile-friendly store for a large accessories catalogue
Automated recovery of abandoned carts
Reliable ad attribution for dynamic product ads
Search-ready category, product and blog pages
