Project summary
GoTrips is a Rishikesh-based travel company selling tour packages online. Re NuTech Solutions develops its Laravel tour-package platform and designed a dynamic page architecture of about 27 location, category and type pages that combine unique content with auto-generated comparison tables and schema from live package data.
01 · The challenge
What GoTrips needed to solve
- Traffic almost entirely from brand searches
- Many packages but few pages targeting destinations
- Homepage carrying most organic clicks
- Mobile and desktop rankings behaving very differently
02 · Our approach
How Re NuTech solved it
We researched keywords for five priority destinations and planned a scalable taxonomy — Locations, Categories and Types — so each destination or trip style gets its own optimised landing page.
Each page blends unique editorial fields stored in the database with content generated from live package data: comparison tables, price ranges and ItemList and FAQ schema. The homepage received a new content plan with FAQPage schema and GEO city blocks, and we deliver monthly GA4 and Search Console reports.
03 · What we delivered
Scope of work
Tour package platform
Laravel development of packages and itineraries.
Dynamic taxonomy
~27 location, category and type landing pages.
Auto comparison tables
Generated from live package data.
Destination keyword research
Char Dham, Bali, Goa, Indonesia, Himachal.
Homepage content & schema
FAQPage schema and GEO city blocks.
Performance reports
Monthly GA4 and Search Console analysis.
Technology & tools
- Laravel 8
- MySQL
- JSON-LD
- GA4
- Search Console
04 · Delivery
Project phases
- 1
Audit
Homepage and site audit.
- 2
Architecture
Destination taxonomy and templates.
- 3
Content & schema
Hybrid content and comparison tables.
- 4
Report & refine
Monthly performance reviews.
05 · Outcome
Results for GoTrips
A scalable page structure for every destination
Fresh, data-driven content that updates with packages
Clear reporting on branded vs non-branded growth
A platform ready for non-branded destination traffic
