Project summary
CarVaidya is an Indian car-services marketplace offering inspection, PDI, roadside assistance, AMC, RTO, challan and driving-school services across many cities. Re NuTech Solutions runs its SEO, AEO and GEO programme, builds city landing pages with dynamic schema, and manages Google Ads for high-intent services such as PDI.
01 · The challenge
What CarVaidya needed to solve
- 45+ city pages with inconsistent URL formats and templates
- Missing or partial structured data, even where FAQs existed
- Service pages competing for the same keywords
- Paid search spend needed to focus on bookings, not clicks
02 · Our approach
How Re NuTech solved it
We started with a full technical and content audit and fixed the foundations first: clean, consistent URLs for every city page, correct canonical and og:url tags, and template fixes so each city page carries its own city name and location data.
We then built a dynamic schema engine in PHP that maps every city slug to its coordinates and region, generating LocalBusiness, Service, FAQPage and BreadcrumbList JSON-LD automatically. Service pages — Car Inspection, PDI, RSA, AMC, RTO, Challan and Driving School — were rewritten with answer-first content and new meta titles and descriptions. In parallel, our performance team runs Google Search campaigns for PDI with conversion tracking and Meta Conversions API.
03 · What we delivered
Scope of work
City landing pages
Consistent URL structure and unique content blocks for 30+ cities.
Dynamic JSON-LD
LocalBusiness, Service, FAQ, Breadcrumb, SearchAction and MobileApplication schema.
Service page SEO
Meta titles, descriptions and answer-first content for 7 core services.
Homepage redesign
Conversion-focused homepage with a full @graph schema.
Google Ads
PDI search campaigns optimised for bookings.
Tracking
Meta Pixel + Conversions API and GA4 event setup.
Technology & tools
- Core PHP
- JSON-LD
- Google Search Console
- GA4
- Google Ads
- Meta CAPI
04 · Delivery
Project phases
- 1
Audit
Technical, schema and content audit across all page types.
- 2
Fix foundations
URLs, canonicals, og tags and template variables.
- 3
Content & schema
Service pages, city blocks and dynamic JSON-LD.
- 4
Paid growth
PDI search campaigns with conversion tracking.
05 · Outcome
Results for CarVaidya
Clean, consistent URL and schema structure across every city page
Rich-result-eligible structured data on 15–20 page types
Service pages positioned for both Google and AI answers
Paid search focused on measurable bookings
