Project summary
Haworth Solutions is a Noida-based provider of professional certification training such as Lean Six Sigma, PMP, PRINCE2, ITIL and Agile. Re NuTech Solutions supports its course-listing and learning platform and runs SEO, AEO and GEO with long-form course content, corrected on-page tags and FAQ schema.
01 · The challenge
What Haworth Solutions needed to solve
- Course pages with empty or incorrect H1s
- Thin category content for competitive certification keywords
- Template issues such as double-encoded text and generic share images
- No FAQ schema to win rich results
02 · Our approach
How Re NuTech solved it
We audited the homepage and category pages and fixed template-level problems: empty headings, raw HTML in attributes, double-encoded characters and generic Open Graph images.
We then wrote long-form, well-structured content for the homepage and certification categories, added question-led FAQ sections with FAQPage JSON-LD, and corrected meta titles and descriptions so each course page targets the right search intent.
03 · What we delivered
Scope of work
Course listing platform
Certification categories, courses and enquiries.
Technical SEO fixes
Headings, encoding, attributes and OG images.
Long-form content
Homepage and category pages with clear hierarchy.
FAQ & schema
Question-led FAQs with FAQPage JSON-LD.
Meta optimisation
Titles and descriptions mapped to search intent.
AEO / GEO
Answer-first content for AI search and snippets.
Technology & tools
- PHP
- JSON-LD
- Search Console
- GA4
04 · Delivery
Project phases
- 1
Audit
Multi-page SEO/AEO/GEO audit.
- 2
Fixes
Template and on-page corrections.
- 3
Content
Long-form pages and FAQs.
- 4
Monitor
Rankings and Search Console tracking.
05 · Outcome
Results for Haworth Solutions
Clean, crawlable course and category templates
Rich-result-eligible FAQ content
Stronger topical coverage for certification keywords
Content ready to be cited by AI assistants
