Instagram For Business: 3 Reasons to Join In 2022

Imagine you’re in a battle trying to survive — and for you, that means growing your business. You have to look for new ways to get more customers. You’re willing to try anything and everything because the bottom line is: You want to win. The enemy has been pretty crafty, using social media to thwart your efforts at times. When you hear the word “social media,” do you even know where to start?

Instagram marketing is all the rage these days. You see celebrities, bloggers and even local businesses taking over the preferred free photo-sharing app. You know they’re doing something right, but do you know what? I’ve done a lot of research and it seems like they’ve only scratched the surface.

According to Kevin Systrom, one of Instagram’s original creators: “Instagram has been optimized for the mobile experience. With no display ads or sponsored content in Feed, users are able to focus on great content when using Instagram.”

Here are 3 reasons why I think it’s still a good idea for your business to have an Instagram presence.

1. Free Advertising

It’s no secret that anything you post on social media is marketing yourself, your company, and your products in a public forum. This is advertising that you don’t have to pay for!

You can post promotions and deals to your feed, as well as pictures and videos that showcase how awesome your brand is. With the right hashtags, you can easily reach an established audience that’s interested in your products.

2. Direct Engagement with Prospective Customers

Instagram helps you directly engage with people who might be interested in your products. You can ask questions and get feedback from your customers through Instagram’s comment feature. This helps you gather useful information about your target market and improve the quality of your services accordingly.

3. Give Customers a Window into The Brand

People love seeing behind-the-scenes photos and video clips of your business and products. The more you post, the higher engagement rate you’ll get from new customers who want to know more about your business!

Takeaway

The Instagram for business revolution is well on its way, with businesses, influencers, and customers all clamouring to be a part of the next big thing online. Whatever your goals for using Instagram for business may be, it appears that the only way to achieve them is to get on board now.