SEARCH ENGINE OPTIMIZATION – ALL YOU NEED TO KNOW

• What is SEO

SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” or “natural” search results on search engines. it means the process of improving your site to increase its visibility for relevant searches. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business.

An optimized website is more easily understood by search engine crawlers and this increases the chances of ranking higher in SERPS (search engine result pages)

• Need for SEO

SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine.

It is common practice for Internet users to click through first few pages of the search results, so where a site ranks in a search is essential for directing more traffic toward the site.

The higher a website naturally ranks in organic results of a search, the greater the chance that that site will be visited by a user.

• On and Off page on SEO

On-page SEO focuses on optimizing parts of your website that are within your control, while off-page SEO focuses on increasing the authority of your domain through content creation and earning backlinks from other websites. 

There are two main buckets that search engines look at when evaluating your site compared to other sites on the web.

     On-page SEOlooks at what your site (or your page) is about

     Off-page SEOlooks at how authoritative and popular your site is

Put simply, what you rank for is largely determined by on-page factors, while how high you rank in the search results is largely determined by off-page factors.

• On page SEO

On-page SEO (also known as “on-site” SEO) is the act of optimizing different parts of your website that affect your search engine rankings.

When you think of the most basic search engine optimization tactics like using keywords in your copy and optimizing the meta description, HTML code, title tags, and alt tags, that’s the foundation for on-page SEO.

On-page SEO refers all the measures that can be taken directly within your website to improve its position in the search rankings. This includes those basic tactics listed above, but also takes into consideration things like overall content quality and content structure.

• Off page SEO

Off-page SEO focuses on increasing the authority of your domain through the act of getting links from other websites. Who’s linking to you: As the search engine bots scan webpages for indexing, they also look for links from other websites. The more inbound links a website has, the more influence or authority it has. Essentially, every inbound link count as a vote for that websites content. Also, each inbound link holds different weight.