5 WAYS FOR LEAD GENERATION
Lead generation is the process of generating consumer interest for a product or service with the
goal of turning that interest into a sale. In online marketing this typically involves collecting a
visitor’s contact information (called a “lead”) via a web form.
- Leverage Chatbot Conversations:-
Chatbots can be a great lead generation tool. The technology is excellent for building rapport with
prospects since chatbots are available 24/7. Set them up to match your brand personality so they
function as automated extensions of your marketing and sales team.
Example: Want to see an effective lead generation chatbot in action? Check out the bot created by The
Bot Lab.
The user begins by interacting with the The Bot Lab chatbot to get more information about what
chatbots actually do. - Create Gated Content:-
Gated content is online material only accessible to users once they fill out a form. Unlike normal blog
posts or landing pages, the content is “locked.” Audiences must complete a lead capture form to access
the content. This lead generation strategy is effective because it gives the audience something of value
for free while attracting high-quality leads interested in topics related to your brand or offerings. Gated
content assets often include:
White papers
E-books
Guides
Reports
Courses
Worksheets
Online tools
Example: HubSpot, a content marketing software suite, has a dedicated resource section on their
website. - Create a Value-Packed :-
Another way to use content as a lead magnet is by creating a must-read newsletter that encourages
interested prospects to connect and stay in touch with your brand. This lets you stay top of mind with
customers as well as share promotions for your products and services that can drive prospects further
down the purchase funnel. Content for your newsletter might include:
New blog posts
Updates about your products or services
Special offers
Upcoming events
Recommended reading from other thought leaders
Example: Business coach and influencer Marie Forleo generates leads through her “MF Insider” email
list. - Host an Event:-
Lead generation strategies can happen online and off. Host an in-person or online event to attract and
serve your target market while capturing their contact information via event registration. Also, use live
events as opportunities to connect with customers in real time so that you can answer questions,
respond to objections, learn about your audience, and actively guide prospects through the sales funnel.
A few event options to consider are:
Webinar
Workshop
Seminar
Meetup
Conference - Provide a Freemium Product or Free
Trial:-
Capture leads from interested and qualified prospects by offering a free trial or
freemium product. Free trials and freemium products attract qualified, interested
prospects who aren’t ready to buy. Once free trial users sign up, you can convert them
into paying customers later by teasing paid features and delivering drip email
campaigns that promote the benefits of upgraded accounts.
Example: Trello, project management software, offers a free version of their tool (with
stripped-down features) to generate leads and drive free users toward paid.
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